A decision is due to be made today whether a billboard labelling President Bush as 'evil' is appropriate in the Hell Pizza billboards that have been erected around Auckland and Wellington. Half of the poster is taken up with a photo of the president and the other half has the phrase 'Hell: Too Good For Some Evil B******s.'
Outdoor Advertising New Zealand is reviewing who is behind the boards and whether the Advertising Standards Authority needs to become involved.
Hell's media manager, Matthew Blomfield, says it is meant to provoke discussion and be a little edgy, instead of bland, boring advertising.He is hoping that the reaction will be balanced between those who find it funny and those who are upset by it.
[Via therawstory]
